The Priority Watch is the world's first AI-integrated watch that focuses on optimization rather than maximization, acting as a digital gatekeeper by leveraging proprietary AI filtering technology for prioritized information. With in-house movements and analog appearances, the technology is incorporated without compromising on the watch industry's fundamental values of craftsmanship and design. The NN1+ movement contains the finest Nordic, Swiss, and Japanese components, and was developed in a lengthy collaboration with top industry players Seiko and Ronda. Comprising only 7.05mm in thickness, the low-energy design enables up to two years of smart battery life. The movement is encapsulated by AR-coated sapphire crystal and Swedish 316L grade stainless steel recycled from heavy industry machinery, which results in a 70% lower carbon footprint than the industry average, together with a water resistance of 100 meters. The watches are customized in the companion app, made available both on iOS and Android.

The watches are used to prove the concept of the AI technology at scale, but is only made available during a short phase of the company's timeline, making The Priority Watch one of the most exclusive high-tech timepieces in the history of the industry.

Robin's involvement in the project is as the inventor, director, and lead designer, in execution together with a product development team, marketing team, and a senior board of directors, comprising of 30 people in total.